At the end of August this year, Luochuan County Bureau of Industry and Commerce found that an e-commerce company in Baishui County of Weinan City sold "Luochuan apple" on the network. After verifying with the trademark holder of the brand, it confirmed that the company was suspected of trademark infringement and immediately contacted Baishui County Department of Industry and Commerce for assistance in the investigation. "The e-commerce in Tianmao platform this year opened a flagship store selling Apple, unauthorized on the"fresh Luochuan apple"and other words in the online store sales promotion, is a trademark infringement. Luochuan county apple industry association official said.
On September 5, Luochuan County Industry and Commerce Bureau, together with the Apple Marketing Office of Luochuan County and the Apple Industry Association, formed a "Luochuan Apple" brand rights protection working group, rushed to Weinan Baishui County to safeguard rights. After arriving in Baishui County, the working group contacted the local industry and Commerce Department and met with the responsible person of the involved e-commerce on behalf of one another.
At first, some people felt wronged and thought that "Luochuan apple" was a geographical certificate trademark. All apples purchased from Luochuan could use the "Luochuan apple" trademark. There was nothing wrong with their behavior. The working group clearly pointed out that "Luochuan apple" is a well-known trademark registered in the State Administration of Industry and Commerce in China, must hold a trademark authorization to use. Any unauthorized use of the words "Luochuan Apple" and "Luochuan Red Fuji" to sell apples is a trademark infringement. On September 6, at the request and supervision of the working group, all the infringement contents on its online store were deleted and the infringement was stopped.
Sun Xinmin, deputy director of Luochuan Bureau of Industry and Commerce, said Luochuan County welcomed dealers to sell Luochuan apples through physical stores and online stores, but must obtain the trademark authorization of Luochuan Apple Industry Association. For the online counterfeit "Luochuan apple" brand behavior, the county industry and Commerce Bureau will continue to strengthen the network patrol, while cooperating with Jingdong, Tianmao and other platforms, Luochuan geographical certificate trademark infringement, online and offline synchronized attack, a severe crackdown, to ensure that Luochuan Apple geographical indications do not fraudulent trademark, not misuse.